The drive to think big.
The method to make it real.
Expert in Product and Customer Lifecycle

I grow your business across the whole lifecycle of your customers.

I connect strategy, product and the whole customer lifecycle into one system, and improve it with data and testing.

I work with you from start to finish, or step in only at the stage you need.

Nuria Parolini, founder of Inkieta
My vision

Having a website, social media or a newsletter is not the same as having a strategy.

Your business grows when the whole customer journey hangs together, from the moment they discover you to the moment they come back and recommend you. If one part fails, everything else suffers.

A few signs that something isn't working.

Sound familiar?

If you recognise at least one, it can be fixed.

See how I can help

There's no one-size-fits-all strategy.

It depends on your product's stage and on who your customers are. That's why I always start with a diagnostic: I get to know your business before touching anything.

Start your diagnostic
Nuria Parolini

Hi, I'm Nuria.

Expert in Product and Customer Lifecycle.

Get to know me
How I work

My methodology goes from understanding your business to measuring what works.

  1. We talk

    A free 30-minute intro call to understand your business and what you need.

  2. I send you a proposal

    Within 3 to 5 days you get a proposal with the expected result, the approach and the budget.

  3. We review it together

    The same day I send it, we go through it together, price included: we answer your questions and choose the option that suits you best.

  4. We get started

    First I run a diagnosis and an audit of your business: channels, investment, team and tools. From there I design the project around you.

  5. We put the plan into action

    I work on the project and we follow it up along the way: progress, feedback and adjustments.

  6. We launch and measure

    We launch what we've built and measure the results to decide what to scale and what to adjust.

30 minutes to know where to start

Tell me where your company is now and where you want to take it.

Book your free callContact me

I reply within 24 hours.

The drive to think big.The method to make it real.