Hi, I'm Nuria.
Expert in Product and Customer Lifecycle. I've grown the revenue and usage of digital products across Europe, the Americas and Asia, at companies such as Audible (Amazon), Bonial and kaufDA (Axel Springer). I work with data, personalisation and experimentation at every stage of your business and of your relationship with your customers.
My background
I was born in Andorra, among languages, cultures and lots of mountains! I studied Marketing and Digital Communities at Pompeu Fabra University in Barcelona and built my career in Germany, where I spent more than 5 years working for startups and multinationals. Since then I've never stopped learning: product development, CRM, analytics, experimentation, artificial intelligence and the marketing tools each project needs.
I speak five languages: Catalan, Spanish, French, English and German. They help me understand each customer and each user in their own context, and reach new markets.
If one thing defines me, at work and beyond, it's drive: energy, the urge to get things done, and creativity.
My most relevant projects
BerlinAudible (Amazon)
6 → 11
Standard subscription
Launch of the Standard subscription in six markets and evolution of the subscription across 11 markets.
BerlinBonial and kaufDA (Axel Springer)
+40
Partner brands in CRM
CRM and customer lifecycle strategy for more than 40 partner brands in France and Germany, including major retail chains.
BerlinAudible (Amazon)
Podcasts
A new service
Strategy and rollout of Podcasts as a new service and value proposition, including the integration of Wondery after Audible acquired it.
BerlinAudible (Amazon)
A/B
Experimentation in every market
Data-driven experimentation and A/B tests across all markets to improve the app, engagement, listening and revenue.
BerlinAudible (Amazon)
Algorithm
Recommendations that hit the mark
Optimisation of dynamic content to improve the recommendation algorithm.
BerlinBonial and kaufDA (Axel Springer)
Push
Multichannel CRM
Multichannel CRM strategy: geolocated push notifications, push, in-app and newsletter.
BerlinAudible (Amazon)
Web + app
One global experience
Global unification of the web and app experience.
BerlinBonial and kaufDA (Axel Springer)
→ Braze
CRM platform migration
CRM platform migration from Localytics to Braze.
BerlinAudible (Amazon)
Content localisation
Content localisation and adaptation, mainly in Spanish, French and Catalan.
AndorraPyrénées
City Xerpa
Brands in the delivery app
Onboarding of food, perfume and other brands onto the City Xerpa delivery app.
See more of my career milestones
Berlin Audible (Amazon)
- Launch of the Standard subscription in six markets and evolution of the subscription across 11 markets.
- Strategy and rollout of Podcasts as a new service and value proposition, including the integration of Wondery after Audible acquired it.
- Data-driven experimentation and A/B tests across all markets to improve the app, engagement, listening and revenue.
- Content localisation and adaptation, mainly in Spanish, French and Catalan.
- Launch of new website features, optimising the user experience.
- Global unification of the web and app experience.
- Optimisation of dynamic content to improve the recommendation algorithm.
- Better navigation and content discovery.
- Segmented content campaigns.
- Compliance with the European Accessibility Act.
Berlin Bonial and kaufDA (Axel Springer)
- CRM and customer lifecycle strategy for more than 40 partner brands in France and Germany, including major retail chains.
- Multichannel CRM strategy: geolocated push notifications, push, in-app and newsletter.
- Onboarding, engagement and retention strategy: activation, reactivation and loyalty.
- A/B tests to improve user experience and engagement.
- Creating and iterating customer segments by value and purchase frequency.
- CRM platform migration from Localytics to Braze.
- Market, competitor and churn-driver analysis.
- Personalised content strategies for each brand, on web and app.
- KPI and OKR analysis for forecasting and decision-making.
- Collaboration with product, marketing and the sales team.
Andorra Pyrénées
- Onboarding of food, perfume and other brands onto the City Xerpa delivery app.
- Led social media for Pyrénées' automotive division.
- Marketing and campaigns for automotive brands.
- Strategic planning and coordination with internal and external teams.
- Content management for the website and social media.
Global vision, local knowledge.
- 5languages: I grew up with three; today I work in fiveCatalan · Spanish · French · English · German
- 12markets across Europe, the Americas and AsiaGermany · France · Italy · Spain · United Kingdom · United States · Canada · Australia · Japan · India · Brazil · Andorra
- B2B and B2Capps, commerce and online shops
- From 0 to 1product launches from start to finish
- Discover
- Define
- Launch
- Scale
Why Inkieta?
Inkieta comes from “inquieta”, a Catalan word for someone who is always curious and never sits still. It's a word that represents my Andorran roots and who I am as a person: it's how my people have always described me. I don't settle for what already works: I ask what could work better and I test it. Hidden in the name is “ink”: the mark I want to leave on every company I work with.
Curiosity drives me to think big. Method turns it into results.
And yes, I find it hard to sit still when I see a business that could grow more.
My vision
To help businesses build coherent marketing, where product, service, customer and strategy work together, and to bring each of them my creativity, my knowledge and my drive, while keeping what makes them unique.
The product
For me, marketing is a system that starts with the product. Campaigns alone don't grow a business: you need a good product, designed for every moment of the customer journey. If it fails, everything else loses strength.
The customer
Every customer should be treated according to their behaviour, characteristics and needs. That's why it's key to know what kind of customers you have, what you can offer them and how.
How I work
I want to bring my experience to your business. Every company has its own needs, so I design each system to measure: so it keeps its essence, keeps pace with the market and technology serves people, not the other way round. The goal is a system that lasts in the long term and a marketing strategy whose results translate into revenue. For me, connecting with each client and working from mutual respect really matters.
My values
Drive
It's what drives me: the curiosity to always look a little further and the urge to turn ideas into reality.
Living knowledge
We live in a world that never stops changing, so it's key to never stop learning. I keep training so that what I propose works and fits the present.
Global vision
I've lived abroad for more than 10 years and worked in 12 markets and five languages. That has taught me a great deal about opening new markets, building products and understanding customers.
Method
Every action starts from a clear hypothesis, is tested and measured, and if it doesn't work, we change it. There's always follow-up, data to back it and experience behind it.
Close, tailored support
I like to connect with the clients I work with and really understand their product. I follow things closely, with clear, transparent and organised communication, always based on mutual respect.
Creativity
Creativity is key to innovation. I like to explore and go further, and then test ideas to see whether they're viable and translate into good results.
Shall we talk about your business?
I'm looking for committed clients who want to grow with me and my method. Tell me where your business is today and where you want to take it.