Strategy from scratch
Your marketing, with direction and working as one system.
For businesses that are starting out or have been doing marketing without a plan for a while.
Sound familiar?
- You do lots of things, but none of them pushes the next one forward.
- You don't know which channel brings you customers and which just costs money.
- Your website looks good, but hardly anyone buys or books through it.
- You don't have your customers' data, or any way to talk to them again.
What's included
- PositioningTarget audience, value proposition and differentiation from the competition.
- Marketing planGoals, channels, messages and budget, with a 90-day roadmap.
- Conversion-focused websiteArchitecture, messaging and user journey designed to generate bookings, enquiries or sales.
- CRM and KPIs from day oneCustomer database, first automated communications and a dashboard with the key metrics.