The drive to think big.
The method to make it real.
Services

What do you want to change in your business?

I work with you from start to finish, or step in only at the stage you need.

Strategy from scratch

I want to start my business

For businesses that are starting out or have been doing marketing without a plan for a while.

  • Positioning
  • Marketing plan
  • Conversion-focused website
  • CRM and KPIs defined from day one

What's included

  1. PositioningTarget audience, value proposition and differentiation from the competition.
  2. Marketing planGoals, channels, messages and budget, with a 90-day roadmap.
  3. Conversion-focused websiteArchitecture, messaging and user journey designed to generate bookings, enquiries or sales.
  4. CRM and KPIs from day oneCustomer database, first automated communications and a dashboard with the key metrics.
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Product

I want to launch or improve my product

I validate the idea, organise the roadmap and prepare the product launch. For a new product, a new line or an existing one that needs improving.

  • From concept to market
  • Roadmap
  • New features
  • UX/UI design
  • Onboarding
  • Engagement
  • Checkout

What's included

  1. From concept to marketUser research, idea validation and minimum viable product.
  2. RoadmapVision, priorities and roadmap, with success metrics for every release.
  3. New featuresDefinition, user validation and testing before scaling.
  4. UX/UI designClear journeys, navigation and content discovery.
  5. Onboarding and engagementCustomers reach value quickly and keep coming back to the product.
  6. CheckoutA frictionless purchase or subscription process.
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Expansion

I want to launch my product or service in a new market

I adapt your product, your message and your channels to each market: its language, its culture and its habits. I've done it in 12 markets and I work in 5 languages.

  • Market audit and analysis
  • Local value proposition
  • Product adaptation
  • Message translation and storytelling
  • Launch plan and UAT
  • First KPIs

What's included

  1. Market audit and analysisSize, competition, habits and the real opportunity.
  2. Local value propositionWhat matters to your customer in that country and how you tell them.
  3. Product adaptationPricing, plans, features and local requirements.
  4. Message translation and storytellingTranscreation in 5 languages: adapted, not translated.
  5. Launch plan and UATTimeline, acceptance testing and go-to-market.
  6. First KPIsWhat to measure in the first weeks so you can adjust in time.
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Conversion

I want to sell more

I find where your customers drop off and fix it with data and testing, not gut feeling: from the first visit to the moment they use what they've bought.

  • Sales funnel audit
  • Measurement and analysis
  • Website and landing page optimisation
  • A/B tests
  • Results report

What's included

  1. Sales funnel auditWhere your customers drop off, ranked by impact.
  2. Measurement and analysisProperly configured analytics and the data that really matters.
  3. Website and landing page optimisationMessaging, structure and calls to action.
  4. A/B testsData-backed hypotheses and experiments that prove what works.
  5. Results reportWhat we've learned, what to scale and what comes next.
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Retention

I want my customers to come back

A returning customer buys more, costs less and brings others along. I design the full lifecycle so they stay and become more valuable over time.

  • Customer lifecycle strategy
  • Segmentation
  • Retention and reactivation campaigns in your CRM
  • Loyalty
  • Repeat purchase and LTV measurement

What's included

  1. Customer lifecycle strategyActivation, engagement, retention and reactivation.
  2. SegmentationCustomers grouped by value and purchase frequency, with a message for each group.
  3. Retention and reactivation campaigns in your CRMEmail, push, in-app and WhatsApp, automated.
  4. LoyaltyPerks, tiers or community: a reason to come back.
  5. Repeat purchase and LTV measurementCohorts, churn and the value of each customer over time.
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Automation

I want to automate without losing the human side

I automate what AI does well, in your marketing and in the day-to-day running of your business, and keep the human touch where it adds value. Where that line sits is up to you.

  • Process map
  • Digitising and automating tasks
  • Hands-on AI training tailored to your business

What's included

  1. Process mapHow your business works on the inside and what to automate first.
  2. Digitising and automating tasksCommunications, follow-ups, reports and repetitive tasks.
  3. Hands-on AI trainingYour team learns to use it day to day, with cases from your business.
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Repositioning

I want to reinvent my business

For businesses that already work and want to grow again, find new levers or reinvent themselves. I test every idea before betting big.

  • Business and competitor analysis
  • New growth paths: products, channels and audiences
  • Brand repositioning

What's included

  1. Business and competitor analysisWhere you are, what has changed and where the opportunity lies.
  2. New growth pathsNew products, channels and audiences, with a 12-month roadmap.
  3. Brand repositioningRefreshed offer, pricing and messaging, or a new brand if needed.
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Where I work

Digital channel specialist

  • Web and appPages, online shop and apps
  • CRM and messagingEmail, push, SMS, WhatsApp and in-app
  • Data and technologyAnalytics, dashboards and automation
  • SearchAI search included
  • Physical businessesMaking the leap to digital
  • Social, ads and designAs part of a complete project
See how I work

Not sure where to start?

Start with the diagnostic. Whatever your moment, I begin by understanding where your business stands: channels, budget and results, your team, your systems, your data and what's already been done. You walk away with opportunities ranked by impact and a clear plan, whether you carry it out with me or with your team.

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No commitment. I reply within 24 hours.