Expansion
Selling in another country takes much more than translating your website.
I adapt your product, your message and your channels to each market: its language, its culture and its habits. I've done it in 12 markets and I work in 5 languages.
Sound familiar?
- You've translated your website, but you're not selling.
- You don't know what changes in the new country: pricing, habits, competition.
- Your messages sound foreign.
- You don't know which channel to start with there.
What's included
- Market audit and analysisSize, competition, habits and the real opportunity.
- Local value propositionWhat matters to your customer in that country and how you tell them.
- Product adaptationPricing, plans, features and local requirements.
- Message translation and storytellingTranscreation in 5 languages: adapted, not translated.
- Launch plan and UATTimeline, acceptance testing and go-to-market.
- First KPIsWhat to measure in the first weeks so you can adjust in time.